Segmentation criteria for 2 products bottled water and breakfast cereal.

Marketing. ?Segmentation criteria for 2 products bottled water and breakfast cereal. Marketers segment noteets because it helps them to mark their products better to their customers, as every customer is different (age, sex, etc.) and has differing make and compulsions dividing the market into segments helps the marketer focus on these sub conferences prima(p) to a ?target market?. This target market screwing past be selected and a merchandise motley stomachister be made especially for them. This can save a handicraft time and money as it can be plotted well as it is aimed straight at potential difference customers. also a greater understanding of who these customers argon and what their of necessity are can enable the business to gain a agonistic advantage. This is different from undifferentiated marketing where one marketing mix is made for the whole market (mass marketing). (Brassington & Pettitt, 2006). Consumer markets can be segmented in a few ways to group together customers with same characteristics and needs. More than one air division varying can be used (multivariable segmentation.). ?Geographic repair ? This is establish on that certain characteristics of people are fabricated to be similar within certain countries and regions i.e. religion / culture. They provide be affected by the same climate, may move over similar income and influenced by the natural geography of the area and country.

?Demographically ? This is base on the different characteristics found within the population. Age (e.g. clothing) and sex activity (e.g. spectator products). Family si ze (e.g. size of products) and Ethnic backgr! ound (e.g. food). flavor rhythm method of birth control stage (e.g. types of holidays, Saga /Club18-30). ?Psychographic and behavioral ? This is based on what people destine and how this affects how they want to animated their lives. Social class, this can be dissever by companionable stratification showing differences in purchase power and patterns of behaviour. Lifestyle, If you want to get a full essay, frame it on our website: BestEssayCheap.com

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